In the beginning of every calendar year Internal Communication teams often encounter a plethora of questions that must be addressed in the planning process for the upcoming year. In this situation it’s essential to have the right focal points and goals that are designed to meet the needs of multiple stakeholders. requirements.
Internal Communication strategies must be precise in order to function. With the fact that there are many possibilities to consider and must be complied with, this could be more complex than it seems. Particularly since the methods used for internal communication have been changed to more digital channels.
So how do you begin to determine your objectives and goals? Consider the most important elements that your internal communication strategy will be based on:
- Business goals Do you wish to boost sales or increase the brand’s visibility, or perhaps try to improve customer satisfaction?
- Your employees are your people Do your staff members seem happy and enthusiastic? What can you do to improve your methods? What is the strength of your company’s image?
- Communications channels How do you contact employees? By email, text, newsletters, intranet? What do you have gaps in communications? How far are you in your transformation to digital?
When you’ve answered these questions, you’ll be able to see clearly what you’d like to become and what you’d like to accomplish. Set your goals for communication on the business goals as well as the vision and challenges you’ve identified.
Set goals for SMART Communication
Setting the right goals will define how your team and work are organized, and will provide guidelines and structure to the implementation and implementation of the Internal Communication Plan. Inability to set specific goals that are SMART implies that, sooner or later your efforts will diminish when you implement your plan.
When setting goals, you should aim for the following characteristics:
S – Specific
Your goals should be as precise as is possible. Create a concise purpose statement of the goals you intend to achieve through answering these questions.
- What’s your objective?
- How much and how often?
- What time and place will it be held?
M – Measurable
Find out the strategy and methods to measure and analyze your objectives. So the process of collecting and the process of comparing feedback will be much easier and you’ll have a quantifiable (or qualitative) basis for comparisons for the following time.
A – Realisable
Goals must be challenging However, it’s essential that they’re achievable. The success of your goals can be contingent on a variety of factors that could lead to obstacles, rendering your goal impossible to achieve. Double-check against these variables. There could be an upcoming timeframe or budgetary limitation, or the absence of staff.
Be relevant, or according to a different definition, realistic. If your goal for business is to increase profits, maybe the acquisition of new customers isn’t the goal you’re looking for. It might be better to concentrate instead on increasing employee involvement and productivity, or by providing better working conditions for employees.
Check that the objective is appropriate for your needs and you don’t have the same goals for business that the deployment or sales departments. Your goals must be realistic and based on your available resources.
T – Time-Bound
It is essential to keep at the top of your game. Include a timeframe to deliver, which will ensure you are accountable and will help to stay on track. Make sure you set realistic deadlines, since the chance of losing team motivation rises in the event that you don’t meet these deadlines.
Good and Bad. Poor Internal Communication Goals
Which one of the following objectives is smart?
- Improve employee training beginning in the new year.
- The number of employees we will employ by 500 by 2020.
- The adoption rate of intranets will increase by 20 percent for frontline workers during the first quarter of 2020.
When we look at the initial example , we see a number of components are not present. What can you do to provide more effective training? What is the field in which you intend to instruct the students? The aim is too broad and does not provide the required details to implement it. If the implementation begins at the beginning of each year how long and what do you intend to assess?
The second one is simpler, but it’s a bit greater portion of the checklist. We know that they’re hoping to hire 500 new employees in 2020. It is easy to measure and present the outcomes. It’s evident that this is an important task for HR, and we can anticipate the outcomes. But is this objective feasible and achievable? It might be for a company that has more than 10k employees currently However, this cannot be said of a staff that is just one thousand employees, as the growth rate of 50% isn’t feasible for every company. This is where we can understand the importance of setting goals in line with an initial business scenario analysis.
This leads us to the correct answer, which is the third!
The adoption of intranets will increase by 20 percent for frontline workers in the first quarter of 2020.
What do we learn from the previous internal communications target? A significant increase of 20% is required for intranet engagement as well as activity from a particular segment of employees during the first quarter in the calendar year. The exact platform and the specific segment of employees that is mentioned in the objective identifies the channels of communication that will be utilized. It is the minimum that is required for focusing on the initiatives.
From a first impression, this objective may not seem to be relevant to business goals however for a company with a significant portion of frontline employees staying in touch and up-to-date is essential because they are the first contact point with clients, which in turn affects the revenue. After you have answered all of the questions above, you’ll have an understanding of where you would like to go and the goals you’d like to accomplish. Your communication goals should be based on your business goals, vision and the obstacles you’ve identified.
you can read also: Internal Communication Strategy : Definition of Benefits!