Walmart enters the Metaverse, @NFT founder hacked & more

Walmart enters the Metaverse, @NFT founder hacked & more

American retail giant Walmart took its first steps into the metaverse with the launch of Walmart Land and the Walmart gaming universe on Roblox.

According to the company’s announcement on Monday, Walmart Land is focused on “immersive experiences” with key features such as a physics-defying Ferris wheel, unlockable tokens and badges, an interactive piano walkway and a DJ booth. for users.

Products from Lottie London, Bubble, UOMA by Sharon C and other brands will also feature in the virtual world, along with a virtual merchandise store, or “verch”, for user avatars.

In October, Walmart Land will add a motion capture concert known as “Electric Fest” featuring performances by musical artists YUNGBLUD, Madison Beer and Kane Brown.

Meanwhile, Walmart’s Play Universe offers games with products and characters from Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters and the chance to explore toy worlds and earn coins redeemable for virtual goods.

The retail company first signaled its intention to enter the Metaverse after filing a patent with the U.S. Patent and Trademark Office on Dec. 30 covering its own “digital currency” and “token.” digital,” while a separate application covered a trademark for the Walmart brand. in virtual reality and augmented reality.

Founder of now-banned @NFT account gets hacked

Leverage Game Media co-founder Jason Falovitch was hacked over the weekend with his account on the OpenSea NFT marketplace cleared of over $1 million worth of Ether (ETH) and NFTs, including a Mutant and Bored Ape and two Doodles.

Falovitch is also the founder of the since-banned @NFT Instagram and Twitter handles, both of which have been suspended after repeated breaches of the platform’s community guidelines, and comes after allegations that she promoted NFT projects. without proper disclosure.

In a message to his more than 170,000 Twitter followers on Sunday, Falovitch, known as @jfx on Twitter, said he had been hacked the night before, urging the public not to buy the items or whatever. whatever else is in his wallet.

Falovitch is known in the community as the founder of the @NFT account on Twitter and Instagram. He is also the co-founder of Leverage Game Media, a company he co-founded with American billionaire entrepreneur Mark Cuban which owns NFT assets and claims to help promote NFT projects across major social media pages. sportsmen.

However, his prior involvement in social media accounts promoting NFT has not escaped some resentful community members, with some calling the recent hack “karma”.

Pixelmon rises from the ashes

After a less than stellar response to the launch of its NFT collection in February, Pixelmon has returned with a new plan and new leadership under LiquidX, a web3 venture capital studio.

According to the company’s statement, LiquidX has acquired a 60% stake in the project, and LiquidX co-founder Giulio Xiloyannis will serve as CEO of Pixelmon.

Earlier this year, many early makers of the Pixelmon NFT collection were disappointed after the project revealed finalized art in February, which turned out to be well below expectations.

However, under new management, the updated Pixelmon roadmap now transforms disappointing monsters from the original NFT collection into 3D characters that can be used in the upcoming Pixelmon massively multiplayer online role-playing game (MMORPG).

Pixelmon was originally scheduled to launch a playable alpha version of its MMORPG before the end of 2022, but alpha testing of the game will now begin in Q1 2023, with the game now slated for release in late 2023.

The new roadmap under LiquidX also includes the future launch of virtual ground NFTs and separate utility and governance tokens to power the Pixelmon economy.

AC Milan teams up with Solana-based MonkeyLeague

Professional football club AC Milan (Rossoneri) has signed a new deal with MonkeyLeague, a blockchain-based web3 football game from Solana, becoming another sports brand to leverage technology for fan engagement.

The partnership will see the creation of exclusive AC Milan-branded NFT game assets, including new players for the game, skins, in-game apparel and stadiums.

Casper Stylsvig, AC Milan’s Chief Revenue Officer, said the club were “delighted” and called the collaboration “which allows us to strengthen our position in the field of digital innovation”.

According to the MonkeyLeague website, the game is a Web3-based Esports game that will allow users to create and manage a dream team of at least six MonkeyPlayer NFTs, compete against other players and climb the ranks of the league.

AC Milan was founded in 1899 and is currently the defending champion of Serie A, the country’s top football division.

Related: Disney seeks corporate lawyer for ’emerging technologies’ and NFTs

More exciting news:

Reddit Avatar’s non-fungible tokens (NFTs) have seen erratic price performance over the past few months, with Reddit user u/Warfared posting a follow-up analysis of the NFT exchange on the trading platform .

NFTGo co-founder Tony Ling believes that having a dominant presence in the NFT space isn’t a game-changer, but innovation will be a key driver of adoption.