Immersive and Accessible Experiences Drive US Gaming Market Growth

Immersive and Accessible Experiences Drive US Gaming Market Growth

“Accessible and immersive experiences are the future of entertainment, especially in games,” said CTA researcher Steven Hummel. “Gamers are on the cutting edge of technology, and a variety of gaming options cater to the interests of an ever-expanding audience. As we’ll see at CES 2023, game publishers, hardware manufacturers, and retailers all have the opportunity to capitalize on a growing market.”

The survey measured enthusiasm for games and segmented respondents based on their level of interest. Across all platforms, gamers spend an average of 24 hours a week playing video games.

  • 40.9 million hardcore gamers (37 hours per week on average)
  • 55.6 million core gamers (average of 29 hours per week)
  • 67.3 million occasional players (13 hours per week on average)

Market context
Digital stores now have a clear lead over mass and specialty game stores: 55% of console and PC gamers say they shop at a digital store compared to 40% for mass-market stores and 38% for game stores specialized.

  • 69% of gamers have spent money on games in the last six months
  • Hardcore gamers spend on average $577 per year on digital and physical games
  • AR/VR gamers spend $626 per year, and Metaverse enthusiasts spend $593 annually
  • Core gamers spend on average $426 per year

According to the latest report from a CTA Half-year forecast for US consumer technology salesgaming revenue will increase by 1% to reach $51.7 billion in 2022, and $52.4 billion in 2023 (+1% over one year).

The Next Realm of Gaming
Hardcore gamers and young people are pushing gaming experiences to new platforms and new realms of entertainment. There is a growing population of gamers interested in new gaming technologies, including AR/VR and a future metaverse.

Nearly 38 million gamers identify themselves as metaverse enthusiasts. Twenty-three million gamers have purchased AR/VR technology. Twenty-nine percent of gamers are considering buying a VR/AR headset, almost the same number considering buying a console or PC.

The proportion of gamers who mentioned AR/VR/metavers to improve the gaming experience increased from 8% in 2019 to 22%. Hardcore gamers are more interested in VR games than Core and Casual gamers, while teens expect to play VR games more than adults. Hardcore gamers spend an average of 2.1 hours per week on AR/VR games.

Hardcore gamers are more interested in VR games than Core and Casual gamers, while teens expect to play VR games more than adults. Hardcore gamers spend an average of 2.1 hours per week on AR/VR games.

Upgrade Accessories
Gamers have a strong appetite for immersive material like 8K televisions and sound bars.

  • More than half (51%) of gamers already use a TV with 4K or higher quality for gaming
  • 36% say they are considering switching to a 8K TV in the next 12 months
  • 40% of gamers plan to purchase personal audio products, such as headphones or headsets with microphones, and 26% plan to purchase home audio products, such as soundbars or surround sound speakers to enhance their gaming experience over the next 12 months.

Booming Mobile and Cloud Gaming
Mobile and on-demand platforms are fueling growth and increased accessibility.

  • Average time spent on mobile games is approaching 10 hours per week, eclipsing console average 7.5 hours per week
  • 43% of gamers pay for a gaming subscription service

Gaming at CES 2023
Big names in the gaming industry, including Microsoft, Sony, AMD, Razer, Intel, Qualcomm and HyperX, will be exhibiting at CES®, the world’s most influential technology event. Media Registration for CES 2023.

Consumer Technology Association

As North America largest technology trade association, CTA® is the technology sector. Our members are the world’s leading innovators – from startups to global brands – helping to support more than 18 million American jobs.

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SOURCE Consumer Technology Association

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