Technology has given us so much freedom.
Or, at least, tech CEOs like to think they are.
Among those freedoms, of course, is the freedom to chronicle our lives down to the very last millisecond. Because someone must be interested, surely.
However, this chronicle of life can encounter certain obstacles. Your beloved, perhaps. Your best friends. Or even your employers.
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It’s PrimeTime. At his own pace
So let’s talk about PrimeTimeJon’s column.
If you’re unfamiliar with PrimeTime, it has a TikTok stream that usually celebrates T-Mobile and its small role in celebrating it.
In the videos, he wears his T-Mobile outfit. He seems to shoot his works in the store where he is employed.
He made TikToks showing how he sold watches to somewhat difficult customers. He’s made videos about how he handles difficult customers who say things like, “T-Mobile is such a rip-off.” He’s even made videos of difficult customers walking in just as the store closes.
In each of the videos, he played himself and the difficult customer. And each of them seemed to entertain his thousands of followers.
I’m afraid you anticipated what happened next.
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The end of Prime Time?
Recently, PrimeTimeJon posted another video in which he said it was all over.
Titled The End of PrimeTimeJon, it began, “I gave T-Mobile and Sprint years of my life, man.”
He explained that he worked over 12 hours, missed special opportunities and worked hard to close deals so the store would make a profit. He said he sometimes went months without a bonus. He had used TikTok, he said, “to express my creativity with my work.”
And now, why, he said he come into work, and things got sour without creativity.
“The first thing I get is a phone call that says, ‘Yeah, you need to delete all your TikTok videos and you can’t do any videos that go any further.
PrimeTime insisted that all of its videos were made offline.
“I get so much support from all the phone providers, Verizon, Cricket, AT&T, T-Mobile, of course everyone has my back,” he said.
He said district officials told him they loved its content.
Suddenly, it seemed that not everyone was.
“All I wanted was to work with the T-Mobile business and work with their social media team and move forward,” he insisted.
Naturally, he received an outpouring of support. Thousands of comments, even more likes. (Likes are easier.)
T-Mobile loves it, but not
I couldn’t help wondering then what had happened. So I asked T-Mobile what PrimeTime did wrong.
The company’s first response was, “After reviewing this, he is an employee of a dealership. He has never worked for T-Mobile.”
I asked if T-Mobile had asked him to stop making his TikTok videos though.
Response: “Because this individual worked for one of our third-party resellers and was never an employee of ours, we have nothing to share about their employment status or policies related to published content.”
I felt confused by this logic. He may have worked for a dealer store rather than T-Mobile directly, but he seemed to have an inordinate enthusiasm for T-Mobile and some ability to entertain people with his observations of phone store life. .
One would imagine that, in the recent climate of near full employment, T-Mobile might have – at the very least – tried to work with PrimeTime to achieve artistic expression that would benefit everyone.
Time passed and the plot thickened.
I received another message from T-Mobile: “While our reseller partners manage their employees and policies, we would like to clarify that our reseller partners are requested that their employees follow T-Mobile’s media guidelines. social if they talk about our brand.”
Ah. Were these specific things that PrimeTime said, implied, or maybe just upset HQ? Presumably.
The T-Mobile spokesperson added, “We like the excitement here, but some of the posts didn’t fit within these brand guidelines.”
Brand vs TikTok employee
It’s hard not to love PrimeTime’s enthusiasm. It seemed, in general, to do a good job of making a lot of people believe that T-Mobile is an entertaining brand.
Still, one can also imagine that the company may have struggled with its indie takes. PrimeTime isn’t the first employee to discover that creating work-related social media videos can create business problems.
A McDonald’s employee, for example, claims he was fired for going viral on TikTok. In fact, more than one, although they say the video was all positive.
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You’d think the making of work-related TikTok videos seems to align with some people’s eagerness to publicly declare their salaries and sometimes view their work with a relatively yellow eye.
The temptation to make videos seems to rise above any pause for employer-related concerns.
But back to T-Mobile. Wouldn’t the company want to find a way to capitalize on PrimeTime’s audience?
Well, this week he posted this on his TikTok: “More updates on my whole situation coming soon.”
You think, AT&T hired him, right?