9 Facts About Social Media that Every Business Should Know

We frequently hear business leaders asking why social media is important, and how it impacts their overall PR goals. Here are some quick facts to consider about social media.

1. 74% of consumers cited relying on social media to make purchasing decisions

2. Approximately 53% of people recommend companies and products on Twitter

3. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online

4. More than 189 million of Facebook’s users are “mobile only”

5. YouTube reaches more U.S. adults aged 18-34 than any cable network

6. 93% of social marketers use social media for business

7. Facebook’s users are getting older. 45% of Internet users aged 65+ use Facebook

8. Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000

9. The numbers:

·      72% of all Internet users are now active on social media

·      89% of those between 18 and 29 years old are social media users

·      72% of individuals aged 30 to 49 are engaged in social media

·      60% of people between 50 to 60 years old are active on social media

·      43% of those 65 years old and above are engaged in social media

·      71% of users access social media from a mobile device