Carney Communication Named Agency of Record for Orangetheory Fitness’ Northern New England Expansion

(Lowell, MA) - Today, Carney Communications was named the public relations, social media and digital marketing agency of record for Orangetheory Fitness’ expansion into northern New England. Orangetheory Fitness offers high-intensity interval training, a program which was recently ranked the number one fitness trend of 2014 by the American College of Sports Medicine.

“We are excited to be working with such an exciting national brand,” said Brent Carney, CEO of Carney Communications. “Orangetheory Fitness is about changing lives, and their holistic approach to fitness and healthy living is second to none, and a large reason why they continue to grow across the U.S.”

“Orangetheory will provide people of all backgrounds and abilities a new and unique way to improve their health and fitness level. This isn’t like any other workout facility we have around here,” said Dwayne Duprey, owner of Orangetheory Fitness in New Hampshire. “Carney Communications understand this, and because of their deep expertise and understanding of public relations, social media and digital advertising, we are excited to be working with them.”

About Carney Communications

Carney Communications is a full-service communications agency providing cutting edge, analysis driven strategies for companies, institutions, academic centers, non-profits and associations. The agency’s strategies and campaigns challenge leading brands, influence legislation, reach new audiences, drive results and engage in thought leadership.

Carney Communications is a national agency based in Lowell, Massachusetts, and can be found on the web at You can also follow Carney Communications on Twitter. Click here to learn more about the full range of services offered.

About Orangetheory Fitness

Orangetheory Fitness is a one-of-a-kind group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption, Orangetheory Fitness’ heart-rate-monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy. Led by skilled instructors, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning an average of 900 calories per class. The result is the Orange Effect –more energy, visible toning and extra calorie burn for up to 36 hours post-workout.