With educational institutions continuing to expand their online social presence, many often struggle to maintain the consistent messaging they need. The One School - One Voice Program helps institutions to harness the individual creativity of different departments, schools, and programs, while maintaining one consistent voice to highlight academic achievement, attract new students, engage alumni, recruit top faculty, and meet the goals of capital campaigns.
“Schools might have 3, 5, or even 10 Facebook pages and possibly even more Twitter handles,” said Brent Carney, CEO of Carney Communications. “This program helps academic institutions of all sizes harness the power of these pages while maintaining each important and unique voice.”
“Balancing academic independence while still meeting overall unified goals is a difficult and complex task,” said Jessie Hughes O’Leary, Dir. of Strategic Education Consulting. “What might initially seem like competing interest among departments, when brought together, can attract new families and faculty all while reaching the important goals which strengthen the school’s foundation.”
A recent study by the Council for Advancement and Support of Education indicates that social media platforms are more popular than ever at educational institutions. 96% of institutions taking part in the study are currently using Facebook and 82% are using Twitter. Platforms such as LinkedIn, YouTube, Blogs, and Flickr are also in regular use.
The One School – One Voice Program is a two-phase program. During the first phase Carney Communications works with the academic institution staff to analyze the school’s current capabilities and liabilities. The second phase includes the development and implementation of an ongoing strategic plan that ensures consistent messaging across all channels while preserving the independence each department needs.