When businesses start thinking about using online media to reach their key audiences, a natural question to ask is “are the people or businesses I’m looking to reach online?” More so than ever, that answer is an emphatic yes.
According to a new Pew Research Center Internet Project poll, 85% of Americans over the age of 18 are now using the internet at least occasionally. That number is up 12% over the last 5 years, and up 22% from ten years ago. Below are some of the key figures to consider. Also, in this chart PEW breaks down all the stats by demographic and by household income.
The bottom line is that your audiences are using the internet and key social media like Twitter, Facebook, Pinterest, and Youtube. For you to build an engaged community it is critical for your business to be there as well.