Because companies are able to control the image of their brand indirectly and to a only a certain extent, it’s essential to enhance your brand’s image to the best of your ability
Brand image plays an important aspect in determining how brands will be able to be successful and survive in their respective market. This article defines the term “brand image” and highlights its importance prior to focusing on the process of creating, improving, and evaluating the image of your brand to help you stand out in the marketplace
randing is the method by which an organization is recognized to the general public, and differentiates its business from other its competitors. The term “branding” is usually a word or concept that is easily identifiable to the general public.